So I figured i'd change it up a little in this post from what we've been posting recently. I wanted to share some of the steps Chris and I have taken in order to present our new group LNS in a way that we feel is attractive to people who may be interested. So in this post I figured I would present one of the segments we haven't touched on yet.
The Vocal BIZ:
One of the first thing Chris and I started to discuss upon deciding we wanted to make Love Note Sentiment a reality was a design for a logo. Now we spent a good amount of time and great deal of paper sketching out ideas and actually had a bunch of other people give us ideas as well. We had a slight idea of what it is that we wanted the logo to look like but we weren't quite sure. So i'm going to let you know how it is that we came up with the logo you now see displayed at the top of the page. A little website called CustomInk.com.
Now you may be wondering why CustomInk, isn't that a website for designing t-shirts and other customized clothing? My answer is yes it is, however the great thing about CustomInk is that it gives you many different fonts, images, and color combinations to work with. We designed the logo which we now display on the website and on all of our auditions posters and ads in about 15-20 minutes. Once you have an idea designed the great thing about doing it with this website is that all you have to do it take a few easy steps to have a JPEG image of your logo.
1. Hit shift and then the PrtSc button at the top right of your keyboard
2. Open up Microsoft Powerpoint and paste the screenshot you have taken
3. Right click the image and hit save as picture
4. Open the picture and crop the logo
That's it! Now that you have a logo the other great thing about using CustomInk is if you save your design you now have a t-shirt design that you can order for your group or even for your fans!
One other thing that Chris and I have been experimenting with are different ways to advertise. At the moment we've really just been trying to advertise our auditions we're holding in January. We created an event on Facebook and upon creating the event the side column gives you the option of advertising the event on Facebook. The cool thing is that you can narrow down who you want the advertisement to be seen by and customize exactly how much you want to spend and how long you want the advertisement to run for. For instance we're running our advertisement for a 30 day period for 1 cent/click with a maximun of 100 clicks allowed per day. So if you do the math up to 3,000 people can click this ad over a 30 days period and we're only spending $30 to fund it which to me is a pretty good deal! Also like I mentioned before who sees the advertisement is controllable by a series of factors which you choose when setting up the ad. For example our ad will be visible by Males who live within 25 miles of where we want to station the group who are interested in Vocals, Singing, A Capella, Barbershop Singing, etc. which narrows the group of possible candidates to a little over 10,000 people.
That wraps up The Vocal Biz for today. I hope these ideas were helpful to everyone and we look forward to sharing more ideas in the future!
Ryan
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